Adidas Publicizes New Cybersonic Tennis Shoe

Adidas is utilizing the tagline: “Make your level sooner” to advertise the discharge of the brand new Adizero Cybersonic on-court tennis shoe, launching Jan. 9, 2023.

“Our goal with the brand new Adizero Cybersonic was to make the unimaginable doable on the subject of making a shoe that is extra environment friendly, constant and exact,” says Daniel Neuerburg, Adidas director of tennis and courtroom sports activities. “The steadiness and burst of tempo that the Cybersonic presents allows our gamers to be laser-focused and reply to their opponent’s subsequent transfer sooner.”

To craft the brand new mannequin, Adidas relied on the model’s Superior Ideas and Future Innovation groups. The prototypes of the footwear had been then examined by skilled tennis gamers and on the College of Freiburg.

New within the Cybersonic are Energyrods within the heel, designed to supply light-weight propulsion. Adidas says the know-how, utilized in Adidas tennis for the primary time, permits wearers to vary instructions rapidly, transferring throughout the courtroom in a number of instructions.

Adidas used a dual-density Lightstrike midsole and rubber compound sole and paired it with the model’s recycled Adituff sport-specific abrasion zone meant so as to add sturdiness to the outsole. The midsole design is meant to supply a mixture of light-weight cushioning for on-court responsiveness that focuses on participant pace whereas transferring towards the subsequent ball.

The Cybersonic is the primary new tennis silhouette from Adidas because the model relaunched the Barricade in 2021. The Adidas Barricade had provided one of many longest-running franchises in tennis, a gentle presence on the professional tour and recreation courts the world over since Marat Safin gained the 2000 U.S. Open within the shoe’s skilled debut. The Barricade remained a continuing till 2018, when Adidas gave it a break earlier than the 2021 relaunch.

The Barricade is called the model’s key stability shoe. In 2022, the Barricade was largely joined by the model’s pace shoe, the Adizero Ubersonic 4. The addition of the Adizero Cybersonic design to the lineup furthers the Ubersonic design and presents a recent tackle the speed-focused capabilities of the model.

The brand new Cybersonic releases Jan. 9, 2023, and can launch in a blue and purple colorway for males and a blue and mint colorway for girls.